Insights


Join us here for the latest business-to-business sales insights and guidance for practical ideas to help develop your sales pipeline, win in competitive environments, and grow your business.

Jonathan Lancaster

3 ways to create competitive advantage

In today’s highly competitive ‘Information Age’, your target customers are much more in control of the purchasing-process than ever before. From identifying their challenges and priorities, to investigating options and benchmarking solutions – the power is in their hands!   According to research by Corporate Executive Board (CEB) (now Gartner), buyers are on average “57%